Bentley Motors has announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, starting April 1, 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley’s global organization.
Winkler will report directly to Kevin Rose, Bentley’s Member of the Board for Sales, Marketing and Aftersales. Rose commented: “The Americas region plays a key part in Bentley’s global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further.”
Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company’s Australian division.
The Americas remained Bentley’s number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.