With pre-registration for the 2014 General Tire NORRA Mexican 1000 going strong, Bilstein has announced a renewed partnership as the “Official Shock Absorber” of the National Off Road Racing Association (NORRA), the event’s organizing body. Bilstein Shock Absorbers has a rich history in off-road racing and officially joined NORRA’s growing family of corporate partners in 2013.
This announcement includes news that for a second straight year NORRA’s pre-rally festivities will include the “Bilstein Tech Inspection” that precedes Mexican 1000’s highly-popular “General Tire Round-Up” — the official race vehicle display scheduled for Saturday afternoon, May 10th in downtown Ensenada, Baja Mexico. In addition to the presence of Bilstein’s show trailer, NORRA Mexican 1000 racers can receive shock absorber advice or spare parts via on-site factory technicians.
“Bilstein Shock Absorbers is proud to rejoin NORRA for this new off-road racing tradition,” explained Bilstein USA Aftermarket and Motorsports President, Steven Beaty. “Interest in the Mexican 1000 Rally is growing every year, and we are happy to be part of this unique off-road experience. The sport will always be part of our corporate fabric, and we look forward to adding this legacy via an increased involvement in the 2014 Mexican 1000.”
“The return of an internationally recognized brand like Bilstein to NORRA is exciting and also validation that we are going down the right path,” added NORRA President Mike Pearlman. “NORRA’s plan with the General Tire Mexican 1000 has been for steady growth to insure our racers, their teams and our corporate partners have a great experience every year. We welcome Bilstein back to the family and look forward to seeing them in Ensenada this May.”
The surge of interest in vintage off-road motorsports is at an all-time high, and has been sparked in large measure by NORRA’s annual Baja rally. NORRA expects a record number of entries for their fifth annual Mexican 1000. Currently more than 130 teams from all around the United States and Mexico have pre-registered for the rally with many more expected. NORRA is preparing to host a unique field of sedans, trucks, buggies, motorcycles and ATV/UTVs this year’s four-day, trans-Baja rally, which is scheduled for May 10-14 from Ensenada to San Jose Del Cabo.