Shell has announced that it has been chosen by BMW AG as the only recommended supplier for aftermarket engine oils for the nearly all of BMW’s brands including MINI and BMW Motorrad. Shell premium engine and motorcycle oils will be supplied for BMW service-fills around the world.
From the start of 2015, premium engine oils manufactured by Shell will be available to customers at BMW’s network of more than 3,500 dealers, in more than 140 countries, including China, Germany, Russia, South Africa, South Korea, the UK and the USA.
The collaboration means that Shell will produce and supply BMW’s branded engine oils and will meet the latest BMW engine specifications using the company’s innovative PurePlus Technology. Shell PurePlus Technology is a breakthrough in how engine oils are formulated. It is a patented gas-to-liquid (GTL) process, developed with more than 40 years of research, which converts natural gas into a crystal-clear base oil.
Base oil, usually made from crude oil, is the main component of finished oils and plays a vital role in the quality of the finished engine oil. The base oil is produced at the Pearl GTL plant in Qatar, a partnership between Shell and Qatar Petroleum.
Mark Gainsborough, Executive Vice President for Shell Lubricants, said:
“We are honored to be BMW’s recommended supplier of aftermarket engine oil. We look forward to jointly supplying, distributing and marketing these oils, as of start 2015 … This deal brings two leading brands together to offer the best of performance and technology to BMW service customers. Both companies have a very strong commitment to premium products and services, giving us much in common.”
The motor oil industry has been steadily moving towards increased use of synthetic oils over mineral oils because of the improved performance benefits offered in line with stringent emission regulations and fuel efficiency demands. Synthetic oils are manufactured from crude oil or gas using advanced chemical processes. This is in contrast to mineral base oils, which are complex mixtures of naturally occurring hydrocarbons found in crude oil.
Source: Shell Lubricants