Dallas Hosts Launch of New Lamborghini Urus

Following the U.S. debut at the Detroit Auto Show, the groundbreaking Urus arrives in Dallas for the first dealer launch and preview. An exclusive event will be held Tuesday, January 23, allowing potential clients a first chance to see the Urus.

Lamborghini Dallas was selected as the initial dealership to launch the Urus. It is the highest rated Lamborghini dealership in the U.S. on DealerRater, selling more vehicles per year than any other dealership of its kind.

The Urus is the world’s first Super Sport Utility Vehicle. It creates a new niche in the luxury segment with bench-marking power, performance and driving dynamics, and it is an unparalleled design with luxury and daily usability.

The Urus takes the Lamborghini driving experience beyond the road with comfortable seating for five adults.

“This is the Lamborghini that you can take the kids to school, go to the store, have a night on the town, take a road trip… and even take it to the track and off-road. It’s an amazingly diverse vehicle,” says Tim McKenna, General Manager of Lamborghini Dallas. “You’re really getting multiple vehicles in one package. With six driving modes, it drives how you want it, or need it to drive.”

The first Urus models are expected to begin delivery in August this year with many already sold to waiting owners. Lamborghini Dallas is accepting orders. Pricing for the Urus starts at $200,000.

The Urus is the first model from Lamborghini to feature a turbocharged engine, in the form of a 4-liter V8 twin-turbo with an 8-speed transmission. Up to 6 driving modes are available to change the dynamics of comfort, agility, and performance, with three off-road settings and one driver-customizable setting.

The super SUV focuses on safety as well, with four-wheel drive, four-wheel steering, adaptive air suspension, and the largest available carbon-ceramic brakes.

Lamborghini Dallas regularly offers more than 60 new and pre-owned Lamborghinis and premium vehicles for sale, factory parts and accessories, and a complete service department with factory-trained technicians.

The Dallas Launch event will be held at a private location.