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From the Pit Crew/Daytona
February 26, 2015 11:12 am

From the Pit Crew: Is the Daytona 500 Becoming Too Much Like the Super Bowl?

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Brendan Baker,administrator

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For the better part of 30 years, Brendan Baker has been involved in the automotive aftermarket and racing industry in some capacity, including the last 11 years at Engine Builder magazine. Brendan’s aftermarket career started in high school working for his father's auto parts store in Akron, Ohio. He has worked many areas of the industry from counterman to technician and earned his certification as a racing mechanic in 1989. He has worked for several racing schools and teams at various levels, including being an owner/driver of a semi-professional racing team. In his free time he enjoys riding his motorcycle and racing go-karts.

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logano-500-winIt is billed as the Super Bowl of stock car racing. It’s even called the Great American Race for heaven’s sake! But with all of the hoopla and pageantry of a major sporting event, the race itself was kind of a bore until the last pit stop – pretty much like a lot of Super Bowls where you only tune in for the commercials and halftime show.

Hats off to Joey Logano and Team Penske for the big win – at least the run to the end was exciting. But when the biggest news heading into the next race is Jeff Gordon’s new paint scheme, I believe the series is not doing itself any favors. Sure, it may be a good way to reach the fans who only pay attention to the big events like Daytona, but there has to be a better way to hook fans’ interest.

Going back to football for a minute. Someone once told me that watching auto racing on TV was like watching a football game with the field covered and only the two endzones open. You miss a lot of what is going on because you only see who scores, not how they do it. The commentators, for the most part, try to cover the details of the race, but ultimately they fail because they can only show so much. But hey, that Aflac commercial was funny. What was my point again? Oh, yeah…

For the next race, we’ll get to see what the new rules package really looks like as the engines will be somewhat detuned from what they were in the past (I would say they are more re-engineered). See the video below of Doug Yates talking about the challenges of the new season. This is the kind of thing that NASCAR should be talking about and sharing more with fans. They can leave the drama for the reality shows, let’s get back to real racing.

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