At the 2017 SEMA Show, Pennzoil announced that Jiffy Lube will be the presenting sponsor of the first ever Pennzoil 400 race at the Las Vegas Motor Speedway (LVMS) in 2018. The Pennzoil 400 presented by Jiffy Lube will race on March 4, 2018, at LVMS as the anchor of a Monster Energy NASCAR Cup Series (MENCS) triple header weekend.
“The Pennzoil 400 is a tremendous opportunity for the Jiffy Lube brand to further leverage Shell’s rich motorsports history,” said Steve Ledbetter, president, Jiffy Lube International. “It’s exciting to see two industry leading brands in the automotive aftermarket business, Jiffy Lube and Pennzoil, come together for this exhilarating event to deliver race fans an action-packed weekend, as well as further showcase our vast array of products and services between us.”
The Pennzoil 400 presented by Jiffy Lube is an expanded relationship with Speedway Motorsports Incorporated (SMI) and its motorsports properties; in addition to key B2B elements, the new title race and Jiffy Lube’s presenting sponsorship offer the brands exclusive, one-of-a-kind experiences to extend to their customers.
Las Vegas is a valued market for Pennzoil with significant brand activations around NASCAR, NHRA, and the SEMA Show in recent years. The race consistently has had one of the highest TV ratings on the circuit and has traditionally enjoyed sell-out crowds in attendance.
For more information: www.Pennzoil.com.