Following the recent news out of Italy that Ferrari’s chairman Luca di Montezemolo will step down and Fiat Chrysler Automobiles’ Sergio Marchionne will take over, there is also talk of Ferrari upping its sales from 7,000 to 10,000 units annually.
The 7,000 car limit was instigated by di Montezemolo as a way to maintain the brand’s exclusivity when most rivals are racing to break sales record after sales record.
That didn’t mean Ferrari was losing money, as the company was growing revenues in other areas, such as through its branding efforts and vehicle personalization operations. In fact, for the first six months of this year, Ferrari’s sales were down 3.6 percent to 3,631 cars, but its revenues were up 14.5 percent to a new record of 1.35 billion euros (approximately $1.74 billion).
Marchionne, however, is a believer that demand for Ferrari cars should be met, and this disagreement with di Montezemolo is one of the reasons for the current chairman’s resignation after 23 years in the top job.
According to Bloomberg, Marchionne indicated in May that Ferrari had potential to sell about 10,000 vehicles annually. He has also said that Ferrari should be further integrated with FCA, in similar fashion to the relationship between Porsche and the Volkswagen Group.
“People should not underestimate the importance of Ferrari for the group,” said Marchionne. “Structurally, in terms who we are as a carmaker, they have and will continue to define us.”