“We are delighted to continue to serve as the ‘Official Motor Oil of NASCAR’,” said Kai Decker, global motorsports manager at ExxonMobil. “The renewed partnership allows us to connect with racing fans of the most popular and exciting motorsport series in the country. NASCAR has also been integral in helping support the launch of Mobil 1™ Annual Protection motor oil.”
ExxonMobil extensively used its “Official Motor Oil of NASCAR” status to help launch Mobil 1 Annual Protection motor oil, which allows drivers to go one full year – or 20,000 miles whichever, comes first – between oil changes. For the breakout product’s nationwide advertising campaign, Stewart-Haas Racing driver Kevin Harvick features as the hero of the commercials, while also being featured in a prominent video series on social media. A new digital video series featuring the entire Stewart-Haas Racing team is also supporting the new product. Furthermore, the Mobil 1 Annual Protection product appeared as a primary sponsor on the hood for each of the Stewart-Haas Racing drivers at NASCAR tracks throughout the 2017 season.
To further support the launch of Mobil 1 Annual Protection motor oil, ExxonMobil will host a fan-friendly event at Plaza33 outside New York City’s most iconic basketball arena on Wednesday, August 16. Kevin Harvick will be in attendance and fans will have the opportunity to meet the driver of the No. 4 car, while also taking part in unique activities.
Mobil 1 synthetic motor oil is used by more than 50 percent of teams competing in the Monster Energy NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. The use of these oils across all three series provides a testing ground for ExxonMobil engineers, who create products for race fans and general consumers, which are proven to perform under some of the most challenging of conditions.