Helping to get the word out is Important because over 1,700 businesses (including many Toyota and GM dealers) have pledged to hire 585,000 heroes as part of a “Hiring 500,000 Heroes” campaign. Of those commitments, 369,000 hires have been confirmed and the rest are in the pipeline right now.
The “Made in Texas” 2016 Toyota Tacoma makes a great platform for wider exposure of the Heroes program, because the public is itching to see it. Its debut took place at the Chicago Auto Show, which opened on Valentine’s Day in McCormick Place. The truck was decorated in a manner that highlighted Old Glory and the branches of the U.S. military. In the back, it carried a Yamaha sport-type motorcycle to give a nod to another industry that is hiring many heroes today.
The production version 2016 Tacoma is available in five grades in both rear-wheel and all-wheel drive configurations. The trim levels include the work-ready SR, iconic SR5, athletic TRD Sport, tough-as-nails TRD Off-Road and top-of-the-line Limited. All models have front ends with a bold upper grille and a taller, more muscular hood.
Mounted above the clamp-shaped bumper sits slim, high-tech headlights that feature projection beam lamps with available LED Daytime Running Lights. From behind, the new locking tailgate sports an integrated spoiler for improved aerodynamics and a stamped Tacoma logo. The tailgate adds an easy lowering feature that allows it to slowly retract, preventing it from slamming down.
For the first time ever, Tacoma is available with a tri-fold hard tonneau cover for securing gear. A 2.7-liter four-cylinder engine and an all-new, segment-first 3.5-liter Atkinson cycle V-6 equipped with Toyota’s D-4S technology are offered for under the hood. They feature direct and port fuel injection. Both engines are paired to a new six-speed automatic with electronic shift delivering quick and easy shifting. The V-6 can also be mated to a new six-speed manual transmission, making the Tacoma more powerful and fuel efficient than ever.