Unlike the majority of the motoring world, Rolls Royce rises above market pressures to provide cars that are not demanded, but absolutely desired. As a direct result, the brand’s model mix tends to be a rather stable, and rather limited one at that, changing their style only gradually and after great deliberation. So the announcement of a new model is cause for interest, and perhaps, even celebration.
Today, Rolls-Royce has made headway by confirming a new drophead, or convertible, model. CEO Torsten Müller-Ötvös in a statement: “I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars. We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership.”
That new “pinnacle drophead tourer” could possibly be be the 2016 Rolls-Royce Wraith Drophead Coupé spies photographed during testing back in May. Details suggested in the spy photos illustrate a possible folding hard top for the Wraith, unlike the Phantom Drophead Coupé’s folding soft top. Other details of the Wraith Drophead Coupé are expected to be shared with the standard Wraith hardtop, including the 624-horsepower, 6.6-liter twin-turbocharged V-12 engine. Revised exterior styling cues, in addition to the folding roof, encompass a lower rear deck lid, a shorter trunk lid, and other minor tweaks to the rear end.
Timing for the new drophead tourer roughly coincides with the expected timeline of the Wraith Drophead Coupé. Rolls-Royce Chairman Peter Schwarzenbauer was quoted stating: “The announcement of a new Rolls-Royce model is always a seminal moment in the automobile industry. When it arrives in 2016, this elegant and sensuous new car will build on the success of our current models and will play a key part in fulfilling Rolls-Royce Motor Car’s commitment to long-term sustainable growth.”
Rolls-Royce says the upcoming car,whatever it may be, is currently undergoing prototype testing before entering the next stage of its development.