As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car. This highly-celebrated model has received over 200 awards from around the globe including Japan Car of the Year 2005-2006.
The MX-5 is an iconic model that it says is the best representation of its engineering philosophy—the pursuit of driving pleasure. “Innovate in order to preserve” was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation looks like it stays true to the model’s original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV technology and refinement of its appeal to the senses and sensations through which people enjoy cars.
The design of the all-new MX-5 reveals another layer to what Mazda calls its KODO design language. It is the most compact of any generation MX-5 so far and is more than 220 lbs lighter (100 kg) than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun. We didn’t know what that meant either. However, with a loyal fanbase of Miata freaks in the U.S., you can bet that there will be plenty of these hitting the streets/track in the near future.
Moving forward, Mazda says it will continue to develop products which offer all customers driving pleasure and outstanding environmental and safety performance.
SOURCE: Mazda Canada Inc.