American Racing Custom Wheels will sponsor World of Outlaws STP Sprint Car Series star Kerry Madsen in The World of Outlaws World Finals. The three-day event takes place from Nov. 7-9 at The Dirt Track at Charlotte.
Madsen is from St. Marys, New South Wales, Australia. He is known to push the envelope and drive his Keneric Racing car to the edge, earning three victories and 36 top 10 finishes this season competing from February to November with the toughest racing series in the world.
“Kerry and the Keneric Racing team are a great match for our American Racing Custom Wheels brand,” said Dan Ricehouse of Wheel Pros. “We’ve watched him race all year and he definitely represents the focus of being competitive, always pushing as hard as he can for a win. The whole Keneric operation is first class and we can’t think of a better way to wrap up our first season of working with the World of Outlaws than partnering with them at the World Finals.”
This is the first time American Racing, along with KMC Wheels, has sponsored an individual team on the World of Outlaws STP Sprint Car Series tour.
“We are proud of our team and our professional approach to competing on the World of Outlaws circuit,” said Keneric Racing’s Peter Gavranich. “Partnering with American Racing at the World Finals is very exciting for us. We have run well at Charlotte in the past and we are excited to finish off 2013 on a high note.”
The World of Outlaws World Finals will be broadcast in two three-hour shows airing at 9 p.m. ET on Sunday, Dec. 15, and Sunday, Dec. 22, on CBS Sports Network.